Lead Generation Specialist

Posted by Dan McDade on Apr 15, 2010 9:33:00 AM

Tags: Lead Generation, Marketing Strategy, Increase Sales

1 Comment

Ditch the Shotgun Lead Generation Approach: Increase results by 60%

At any given point in time, roughly 5% of your target audience is in the market for your product or solution. So, if you have 1,000 targets, 50 of them are in the market to buy your product or solution—or a competitor's..

Lead Generation Specialist

Posted by Dan McDade on Apr 9, 2010 11:34:00 AM

Tags: Lead Generation, Marketing Strategy, Increase Sales

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Webinar Leads Demystified: Maximize your webinar results!

Please join Mac McIntosh and me as we host a webinar on Wednesday, April 28 at 2 p.m. EST. Mac is the President of Mac McIntosh Inc., a leader in B2B marketing consulting. We will be discussing the topic "Webinar Leads..

Lead Generation Specialist

Posted by Dan McDade on Mar 9, 2010 11:02:00 AM

Tags: Marketing & Sales Alignment, Increase Sales

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March 18 Webinar: Join us for "Finding and Winning New Business"

I'm pleased to announce that Don Gracy and I will host a webinar together on Thursday, March 18 at 2 p.m. EST. I hope you'll join us as we join forces to present actionable ideas and steps to take in your continuing..

Lead Generation Specialist

Posted by Dan McDade on Jan 22, 2010 5:17:00 PM

Tags: Increase Sales

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Aberdeen’s B2B TeleServices: The 2009 Buyer’s Guide—Last Chance

How to increase sales—best practices yours free (a $399 value)!

According to the Aberdeen Group, whether a company is trying to move from Laggard to Industry Average, or Industry Average to Best-in-Class, there are..

Lead Generation Specialist

Posted by Dan McDade on Nov 13, 2009 8:58:00 AM

Tags: Prospect Development, Lead Management, Increase Sales

2 Comments

Driving Revenue: Ten Actions Senior Management Must Take Immediately

Note: This blog article was posted in 2009. Despite it's age, we think the value of this post has not changed since it's publishing. Read on for some great tips for senior managment to drive revenue.

Companies..

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How Much Leads Cost

I review a lot of content on this topic and am amazed at what I find written about lead cost. For example:

Why Don’t Companies Want to Talk to Anyone?

It’s truly strange when companies enter the stealth mode. They hide phone numbers, dial-by-name directories, and employee names,..

What Should the Sales Close Rate Be?

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads..

Gold Calling vs. Cold Calling

I've written many blog posts on the fact that cold calling isn't dead. In fact, doing the right amount of research, adding a..