Online content in the sales and marketing industries is constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues.

 

B2B Buyers: Traits by Generation [Infographic]

You may have a target audience, but do you really understand your buyer? Acquity Group created an infographic that takes a look at buying trends based on generation. It splits buyers into three groups; the up-and-comers—millenials, established buyers—Gen X, and seasoned execs—baby boomers. As you’ll see they each have very different buying patterns. Via MarketingProfs

B2B Marketers Benefit from Customer Reviews

B2B buyers look for unbiased confirmation about products or services before buying, just like B2C buyers do. The best place for them to get this confirmation is from product or service reviews from satisfied customers. Learn the best ways to identify and request customer reviews. Via Fusion Marketing Partners

30-Day Challenge: 8 Little Changes to Your Marketing That’ll Make a Big Impact

Inspired by TED Talks, this article offers some ideas for marketers to improve their inbound programs in just 30 days. The TED Talks 30-day challenge from Google’s Matt Cutts asserts that anyone can do something for 30 days, so why not take the next 30 days to try something new. Via HubSpot

Study: Email Lands More Customers Than Facebook or Twitter, but Still Fewer than Organic Search

According to a recent report by Custora, customer acquisitions from email marketing have quadrupled since 2009, exceeding that of leading social networks. Organic search still leads the way with organic search customers ranking 50 percent more valuable than the average customer. Via Marketing Land

Do you have a resource from your sphere to share? Let us know in the comment section.