Lead Generation Specialist

Posted by Nancy Nardin on May 2, 2011 10:00:00 AM

Tags: B2B Marketing, Marketing & Sales Alignment, B2B Sales, Increase Sales

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Low-Hanging Fruit, “Operation Bounty” and the Problem with Having Too Many Orchard Crates

Today we're honored to have guest blogger Nancy Nardin share her thoughts on delivering the 'right' leads to sales. Nancy is Founder and CEO of Smart Selling Tools, a leading online marketplace that helps connect Sales..

Lead Generation Specialist

Posted by Dan McDade on Dec 14, 2010 12:00:00 PM

Tags: Lead Generation, B2B Sales, Prospect Development, Cost Per Lead, Marketing ROI

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Lead Generation Best Practices Part 7: Measure Beyond Cost-Per-Lead

Conventional wisdom—that something called a “lead” can and should be had at consistently lower price points where it will still deliver value—is at the root of a host of sales and marketing problems and deserves a..

Lead Generation Specialist

Posted by Dan McDade on Nov 10, 2010 10:48:00 AM

Tags: B2B Marketing, B2B Sales

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Sales 2.0 Wrap-up - Live from The Four Seasons, San Francisco

This was a fun and informational event with lots of time carved out to network on a unique patio that made lunches and breaks all the more enjoyable.

Lead Generation Specialist

Posted by Dan McDade on Nov 4, 2010 9:25:00 AM

Tags: B2B Sales

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Interview with B2B Sales Leader Jill Konrath

I caught up with Jill Konrath last month and interviewed her about her book, Snap Selling. Snap Selling follows Jill’s book, Selling to Big Companies, which has been an Amazon Top 25 sales book for 4 years running. In..

Lead Generation Specialist
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Lead Generation Best Practices Part 1: Agree on Lead Definition

As simple as it sounds, agreement on the definition of a sales lead can be elusive.

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You Can’t Put in What God Left Out … and Other Important Things Learned in Business and Life

Jim Obermayer is the founder of the Sales Lead Management Association, and host of the Funnel Radio Channel. Jim recently..

Why Don’t Companies Want to Talk to Anyone?

It’s truly strange when companies enter the stealth mode. They hide phone numbers, dial-by-name directories, and employee names,..

What Should the Sales Close Rate Be?

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads..

Gold Calling vs. Cold Calling

I've written many blog posts on the fact that cold calling isn't dead. In fact, doing the right amount of research, adding a..

Outbound vs. Inbound: The Risk Management Issue in the Complex Sale

Companies providing complex, high-investment solutions are facing a significant risk management issue in light of Sirius..