At first glance, the idea of outsourcing strategic account management may seem absurd.
After all, B2B companies usually define strategic accounts as their best customers and prospects based on criteria like potential..
At first glance, the idea of outsourcing strategic account management may seem absurd.
After all, B2B companies usually define strategic accounts as their best customers and prospects based on criteria like potential..
An interesting post by SoftwareAdvice.com’s Derek Singleton—What Does Social Manufacturing Look Like?—noted the Dreamforce announcement of Salesforce.com’s support for Kenandy, a cloud-based manufacturing solution that..
A good read I discovered recently is a post by Lauren Carlson, What Do You Wish You Had Asked Your MA Vendor?, on the Marketing Automation Software Guide blog.
Lauren’s article is based on her survey of marketing..
It's great to be home after a very productive trip to the Northeast. PointClear sponsored the October 11, 2011 breakfast featuring speakers from Intertek Group, Deltek, Hitachi Data Systems and OppenheimerFunds, Inc.
Posted by Dan McDade on Nov 7, 2011 6:40:00 AM
Tags: Lead Generation, B2B Marketing, Marketing Strategy, B2B Sales