Topics: B2B Marketing, B2B Sales
Posted by Dan McDade
This was a fun and informational event with lots of time carved out to network on a unique patio that made lunches and breaks all the more enjoyable.
Here are some of the thoughts presented during the two-day conference:
Are you treating your clients and prospects like you are looking for a life partner or a one night stand? (Christopher Cabrera, CEO of Xactly Corporation)
Do you have a LinkedIn strategy that includes insisting that your sales reps use it to find common ground as they prepare for prospect meetings? (Dick Orlando, Executive Vice President, Sale & Marketing of Biscom)
Logic makes people think. Emotion makes people act! (Gerhard Gschwandtner, Founder & CEO of Selling Power)
Quality Marketers = Quality Content … and quality marketers are hard to come by! (Mark Wilson, VP Corporate Marketing, Sybase, Inc)
Asking hunters to prospect is like asking a brain surgeon to fill-out patient’s insurance forms. (Barry Trailer, Managing Partner for CSO Insights and author of Brain Surgery, Anyone?)
Finally, thanks to Gerhard and his team for the Xbox 360 I won at the Awards Ceremony last night. A really fun event!
By Dan McDade
Topics: B2B Marketing, B2B Sales
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