Lead Generation Specialist

Posted by Carrie Surprenant on Dec 11, 2015 6:00:00 AM

Tags: B2B Marketing

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5 Marketing Trends That Will Take Off in 2016

A few days into December, and we’re all wondering where the year has gone. 2015 has been a blur, especially in the eyes of marketers. We’ve seen that content marketing, both written and verbal, is essential for..

Lead Generation Specialist

Posted by Dan McDade on May 7, 2015 8:59:00 AM

Tags: B2B Marketing, B2B Sales, Lead Nurturing

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The Skinny on Lead Nurturing - 11 Experts Weigh In (part 2 of 2)

It’s 2015. The marketing word of the year is Nurture.

Nurturing is one of the most effective, yet underutilized, activities in the sales and marketing process. Of the few companies that do try to incorporate nurturing..

Lead Generation Specialist

Posted by James Obermayer on Apr 21, 2015 9:00:00 AM

Tags: B2B Marketing, B2B Sales

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My Favorite 'John Wayne' Thoughts for Marketers and Salespeople

I’m sure each of you has your favorite John Wayne movie quote. My favorites are from John Ford movies, and I think each can be adapted to the circumstances sales and marketing people face each day.

Lead Generation Specialist

Posted by Larry Alton on Oct 22, 2014 12:04:00 PM

Tags: B2B Marketing, Guest Blogs

2 Comments

Top B2B Marketing Blogs: Key Ingredients

What makes up the perfect B2B marketing blog? First let’s establish that there are marketing blogs—and then there are B2B marketing blogs. Why make the distinction? Consider the all American apple pie. Such an iconic..

Lead Generation Specialist

Posted by James Obermayer on Sep 23, 2014 9:21:46 AM

Tags: B2B Marketing, Marketing Strategy

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“Guruji, who was I in my last incarnation?” Sri Ramana Maharshi answered, “Who wants to know?”

A clever and accurate answer to a disciple’s question of the great Hindi sage, and not too distant from a question I ask marketers today. “What are you,” I ask, “in this incarnation? Are you a marketing manager who..

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How Much Leads Cost

I review a lot of content on this topic and am amazed at what I find written about lead cost. For example:

Why Don’t Companies Want to Talk to Anyone?

It’s truly strange when companies enter the stealth mode. They hide phone numbers, dial-by-name directories, and employee names,..

What Should the Sales Close Rate Be?

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads..

Gold Calling vs. Cold Calling

I've written many blog posts on the fact that cold calling isn't dead. In fact, doing the right amount of research, adding a..