A few days into December, and we’re all wondering where the year has gone. 2015 has been a blur, especially in the eyes of marketers. We’ve seen that content marketing, both written and verbal, is essential for..
A few days into December, and we’re all wondering where the year has gone. 2015 has been a blur, especially in the eyes of marketers. We’ve seen that content marketing, both written and verbal, is essential for..
It’s 2015. The marketing word of the year is Nurture.
Nurturing is one of the most effective, yet underutilized, activities in the sales and marketing process. Of the few companies that do try to incorporate nurturing..
I’m sure each of you has your favorite John Wayne movie quote. My favorites are from John Ford movies, and I think each can be adapted to the circumstances sales and marketing people face each day.
What makes up the perfect B2B marketing blog? First let’s establish that there are marketing blogs—and then there are B2B marketing blogs. Why make the distinction? Consider the all American apple pie. Such an iconic..
A clever and accurate answer to a disciple’s question of the great Hindi sage, and not too distant from a question I ask marketers today. “What are you,” I ask, “in this incarnation? Are you a marketing manager who..
Posted by Carrie Surprenant on Dec 11, 2015 6:00:00 AM
Tags: B2B Marketing