As a business-to-business marketing or sales leader you have numerous options for lead generation tactics and tools. Top choices include teleprospecting, direct marketing, search engine marketing, website, and trade..
As a business-to-business marketing or sales leader you have numerous options for lead generation tactics and tools. Top choices include teleprospecting, direct marketing, search engine marketing, website, and trade..
The sales reps at most B2B organizations have two choices: 1) Spend their time culling through leads that experience has shown are overwhelmingly raw, unfiltered, and unqualified. 2) Or, dismiss them outright.
There is a back story to the development of the process called Account Based Marketing and that story was published in this blog by LeanData, Inc.:
“In 2003, Bev Burgess, SVP ITSMA Europe, was the host of a get-together..
The core idea behind this book is that marketers need to embrace and take responsibility for the entire sales funnel, not just the top half. It’s the new B2B imperative that marketers take full responsibility for the..
Posted by Guest Blogger on Aug 30, 2016 2:30:00 PM
Tags: B2B Telemarketing, Lead Generation, B2B Marketing, Inside Sales