Lead Generation Specialist

Posted by Dan McDade on Jun 7, 2016 3:58:27 PM

Tags: B2B Marketing, Marketing & Sales Alignment, B2B Sales

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Does Your Sales Team Know How to Follow-Up on a Lead?

Develop a guide for sales on "What is a Lead and How to Follow-up on One" is the last of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the CEO's role in eliminating..

Lead Generation Specialist

Posted by Dan McDade on Jun 2, 2016 11:00:00 AM

Tags: B2B Marketing, Marketing & Sales Alignment, B2B Sales

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Lead Nurturing: Triple Your Marketing Return

Nurture leads until they’re ready to turn over to sales is the sixth of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the CEO’s role in eliminating wasted marketing..

Lead Generation Specialist

Posted by Dan McDade on May 26, 2016 10:00:00 AM

Tags: B2B Marketing, Marketing & Sales Alignment, B2B Sales

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Put A Judicial Branch In Place to Eliminate Wasted Leads

 

Keep leads from being ignored is the fifth of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing..

Lead Generation Specialist

Posted by Dan McDade on May 24, 2016 8:45:00 PM

Tags: B2B Marketing, Marketing & Sales Alignment, B2B Sales

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How Much Do Your Leads Cost?

Understand the price you are paying for your leads and then optimize.

Document the cost per lead is the fourth of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the..

Lead Generation Specialist

Posted by Dan McDade on May 20, 2016 12:00:00 PM

Tags: B2B Marketing, Marketing & Sales Alignment, B2B Sales

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Marketing Needs to Put Skin in the Game

Make marketing accountable for sourcing revenue is the third of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the CEO’s role in eliminating wasted marketing spend and..

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How Much Leads Cost

 

I review a lot of content on this topic and am amazed at what I find written about lead cost. For example:

What Should the Sales Close Rate Be?

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads..

"Marketing is too important to be left to marketers."

This saying always amuses me. Partly because it’s true, partly because it’s funny, but also because it’s often misunderstood...

Sales Suffer When You Pick Bad Times to Contact Prospects

In the digital age, more and more communication takes place via email and text messaging, but a person-to-person conversation..