Lead Generation Specialist

Posted by Dan McDade on Dec 16, 2016 11:04:08 AM

Tags: B2B Marketing, Inbound Marketing, Account-Based Marketing

4 Comments

B2B ABM: Seven Sales & Marketing Tips for 2017 - Tip #3 Should Marketing Be All In On Inbound?

Should your company be all in on inbound marketing. Short answer: no. 

Lead Generation Specialist

Posted by Dan McDade on Nov 8, 2016 9:45:00 AM

Tags: B2B Marketing, B2B Sales, Cold Calling

1 Comment

Gold Calling vs. Cold Calling

I've written many blog posts on the fact that cold calling isn't dead. In fact, doing the right amount of research, adding a personalized touch to your outreach attempts, and a lot of persistency will help you get in..

Lead Generation Specialist

Posted by Dan McDade on Oct 27, 2016 11:37:49 AM

Tags: B2B Marketing, B2B Sales

0 Comments

Like Leaving Flour Out of a Cake

Bad things happen to cake when ingredients are left out. Leave baking powder out and you end up with a flat, dense textured cake that may or may not be appetizing to your family. If you leave laws and a judicial..

Lead Generation Specialist

Posted by Dan McDade on Oct 10, 2016 12:01:13 PM

Tags: B2B Marketing, B2B Sales, Sales Leads

0 Comments

What Percentage of Marketing Leads Should Be Accepted by Sales?

The biggest disconnect between marketing and sales is the hand-off of marketing qualified leads (MQL’s) to sales and the acceptance of those leads (SAL’s) by sales. Unfortunately, the baton gets dropped more..

Lead Generation Specialist

Posted by Dan McDade on Sep 13, 2016 11:15:00 AM

Tags: B2B Marketing, B2B Sales

0 Comments

Three “Lies” That Plague B2B Businesses Today (Part Two of Three)

  1. Cold calling is dead.
  2. 57 – 90% of the buying process is complete before a sales rep needs to get involved.
  3. Marketing and sales are aligned  

Do you agree these are lies?

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I review a lot of content on this topic and am amazed at what I find written about lead cost. For example:

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