Lead Generation Specialist

Posted by Dan McDade on Jan 31, 2011 10:30:00 AM

Tags: Lead Generation, Lead Nurturing, Lead Qualification, Lead Management

2 Comments

Why I Wrote The Truth About Leads

I recently published The Truth About Leads. Find out why.

Lead Generation Specialist

Posted by James Obermayer on Jan 19, 2011 9:05:00 AM

Tags: Lead Management, Guest Blogs

14 Comments

What if Marketing Automation had not been invented?

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. This month Jim's intention is to stimulate..

Lead Generation Specialist

Posted by Trish Bertuzzi on Jan 11, 2011 10:08:00 AM

Tags: Inside Sales

8 Comments

10 Inside Sales Predictions for 2011

Comment on The Bridge Group's ten predictions for inside sales in 2011. Trish Bertuzzi and Laurie Page start the new year off with some surprising predictions.

Lead Generation Specialist

Posted by Dan McDade on Dec 16, 2010 11:07:00 AM

Tags: Lead Generation, Lead Qualification, Lead Management

2 Comments

Lead Generation Best Practices: Summarizing the 7-Part Series

Just for a moment, let’s revisit the GAO’s definition of best practices described in the introduction to the series:

“Best practices are the processes, practices, and systems identified in public and private..

Lead Generation Specialist

Posted by Dan McDade on Dec 14, 2010 12:00:00 PM

Tags: Lead Generation, B2B Sales, Prospect Development, Cost Per Lead, Marketing ROI

1 Comment

Lead Generation Best Practices Part 7: Measure Beyond Cost-Per-Lead

Conventional wisdom—that something called a “lead” can and should be had at consistently lower price points where it will still deliver value—is at the root of a host of sales and marketing problems and deserves a..

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You Can’t Put in What God Left Out … and Other Important Things Learned in Business and Life

Jim Obermayer is the founder of the Sales Lead Management Association, and host of the Funnel Radio Channel. Jim recently..

Why Don’t Companies Want to Talk to Anyone?

It’s truly strange when companies enter the stealth mode. They hide phone numbers, dial-by-name directories, and employee names,..

What Should the Sales Close Rate Be?

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads..

Gold Calling vs. Cold Calling

I've written many blog posts on the fact that cold calling isn't dead. In fact, doing the right amount of research, adding a..

Outbound vs. Inbound: The Risk Management Issue in the Complex Sale

Companies providing complex, high-investment solutions are facing a significant risk management issue in light of Sirius..