Strategic account management and marketing automation: a marriage made in heaven or oil and water?
I had the good fortune to discuss how SAM and marketing automation intersect with Bob Thompson, CEO of CustomerThink,..
Strategic account management and marketing automation: a marriage made in heaven or oil and water?
I had the good fortune to discuss how SAM and marketing automation intersect with Bob Thompson, CEO of CustomerThink,..
Today's guest blogger, Jeff Molander, is adjunct professor of digital marketing at Loyola University business school, a content marketing speaker and author of the forthcoming book, Off the Hook Marketing: How to make..
Sponsoring SLMA’s Top Twenty Women in sales lead management got me to thinking about the top 20 women of all time.
From initial visions of Rosie the Riveter and the sounds of “You’ve Come a Long Way Baby” (somehow, the..
James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Jim returns this month with another thought..
Today's guest blogger, Ann Handley, is the Chief Content Officer of MarketingProfs and the co-author of the brand-new book, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That..
Posted by Dan McDade on Mar 8, 2011 9:45:00 AM
Tags: Lead Generation, Marketing & Sales Alignment, Inbound Marketing, Lead Management