There is a counter-intuitive relationship between lead volume and sales performance.
There is a counter-intuitive relationship between lead volume and sales performance.
Results multiply when lead nurturing strategies multiply. Successfully engaging prospects depends on a mix of tactics to maintain positive awareness of your offering until it’s time to buy. The resources and..
We're pleased to have a new guest blogger with this post. James Obermayer is Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting. He can be reached at ..
Tags: Lead Generation, Marketing Strategy, Prospect Development, Lead Qualification, Lead Management
As lead qualification and prospect development have never been as important as they are now, a question arises. Should the tasks of lead qualification and lead nurturing be assigned to marketing teams or sales..
Marketing automation is one of the fastest growing segments in the CRM market. It wasn't that long ago that people weren't even sure what marketing automation was. Now, marketing teams are aggresively seeking out these..
Posted by Dan McDade on Dec 9, 2010 11:06:00 AM
Tags: Lead Generation, Marketing Strategy, Lead Qualification, Lead Management