Lead Generation Specialist

Posted by Dan McDade on Mar 31, 2011 9:45:00 AM

Tags: Lead Generation, Inside Sales, Prospect Development, Lead Management

2 Comments

Buckle Up! Sales Reps Share Perceptions of Marketing-Generated Leads

A new eBook reports on sales rep perceptions of marketing-generated leads, and the findings run from surprising to shocking to downright scary.

Lead Generation Specialist

Posted by Dan McDade on Mar 29, 2011 10:10:00 AM

Tags: Lead Generation

0 Comments

RainToday.com's Podcast: Marketing & Selling Professional Services

Marketing automation tools are becoming increasingly important to today's lead generation efforts, but firms cannot abandon the human element of working with prospects. It's that human touch that shows prospects you..

Lead Generation Specialist

Posted by Bob Thompson on Mar 22, 2011 9:40:00 AM

Tags: B2B Marketing, Guest Blogs

4 Comments

B2B Marketers, Analyze This: How Do Prospects Score YOU on Their Experience?

Today's guest blogger, Bob Thompson, is CEO of CustomerThink Corp., an independent research and publishing firm focused on customer-centric business management, and Founder/Editor-in-Chief of CustomerThink.com, the..

Lead Generation Specialist

Posted by Guest Blogger on Mar 16, 2011 10:30:00 AM

Tags: Marketing Strategy, Guest Blogs

21 Comments

Marketing Managers Must Know the Sales Quotas

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint.

Ten years ago I asked an assembled 200 plus..

Lead Generation Specialist

Posted by Dan McDade on Mar 14, 2011 1:31:00 PM

Tags: Lead Generation, Lead Management

0 Comments

These Updated Takes on B2B Lead Generation Strategies May Surprise You

Many thanks to Stone Payton and Todd Schnick, hosts extraordinaire of High Velocity Radio, for the interview on my new book, The Truth About Leads. (listen to the podcast)

The B2B lead generation and sales lead..

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You Can’t Put in What God Left Out … and Other Important Things Learned in Business and Life

Jim Obermayer is the founder of the Sales Lead Management Association, and host of the Funnel Radio Channel. Jim recently..

Why Don’t Companies Want to Talk to Anyone?

It’s truly strange when companies enter the stealth mode. They hide phone numbers, dial-by-name directories, and employee names,..

What Should the Sales Close Rate Be?

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads..

Gold Calling vs. Cold Calling

I've written many blog posts on the fact that cold calling isn't dead. In fact, doing the right amount of research, adding a..

Outbound vs. Inbound: The Risk Management Issue in the Complex Sale

Companies providing complex, high-investment solutions are facing a significant risk management issue in light of Sirius..