Lead Generation Specialist

Posted by James Obermayer on Sep 15, 2015 11:09:00 AM

Tags: Marketing Strategy

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Are You Building a Company or Just Laying “Marketing Brick”?

There’s a quote by Charles M. Schwab that goes like this:

Three men were laying brick. The first was asked: "What are you doing?" He answered: "Laying some brick." The second man was asked: "What are you working..

Lead Generation Specialist

Posted by Dan McDade on Sep 9, 2015 12:00:00 PM

Tags: Marketing Strategy, Big Data

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Make Better Data-driven Marketing Decisions

You can never have too much of a good thing … right?

Well, in an article published by the Georgia Institute of Technology, “Too Many Choices Can Lead to Bad Decisions” (February 2015), researchers found that “The..

Lead Generation Specialist

Posted by Dan McDade on Jul 28, 2015 9:00:00 AM

Tags: Marketing & Sales Alignment, Marketing Strategy

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"Marketing is too important to be left to marketers."

This saying always amuses me. Partly because it’s true, partly because it’s funny, but also because it’s often misunderstood. It’s funny because it sounds like marketers are too stupid to be in charge of marketing...

Lead Generation Specialist

Posted by Dan McDade on Mar 19, 2015 12:55:43 PM

Tags: Marketing Strategy, PowerViews

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Where is Marketing Going ... and Growing ... in 2015? [PowerViews LIVE Highlights]

On March 3, 2015, Direct Marketing Magazine’s Editor-in-Chief, Ginger Conlon, joined me on PowerViews LIVE to talk about “Where Marketing is Going … and Growing … in 2015.” A sales, marketing and customer experience..

Lead Generation Specialist

Posted by Dan McDade on Feb 3, 2015 8:30:00 AM

Tags: Marketing Strategy, PowerViews

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Factoring Psychographics into the Buying Process [PowerViews LIVE Highlights]

On January 8, 2015, I had the privilege of hosting Paul Gillin on my PowerViews LIVE show. In the session, Paul encourages marketing executives to truly get to know their buyers by uncovering their emotional triggers..

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How Much Leads Cost

 

I review a lot of content on this topic and am amazed at what I find written about lead cost. For example:

How many leads must you create to achieve sales forecasts?

To make your forecast for the new year, look at sales for the coming year in terms of units. 

What Should the Sales Close Rate Be?

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads..

Sales Suffer When You Pick Bad Times to Contact Prospects

In the digital age, more and more communication takes place via email and text messaging, but a person-to-person conversation..