Lead Generation Specialist

Posted by James Obermayer on Sep 15, 2015 11:09:00 AM

Tags: Marketing Strategy


Are You Building a Company or Just Laying “Marketing Brick”?

There’s a quote by Charles M. Schwab that goes like this:

Three men were laying brick. The first was asked: "What are you doing?" He answered: "Laying some brick." The second man was asked: "What are you working for?"..

Lead Generation Specialist

Posted by Dan McDade on Sep 9, 2015 12:00:00 PM

Tags: Marketing Strategy, Big Data


Make Better Data-driven Marketing Decisions

You can never have too much of a good thing … right?

Well, in an article published by the Georgia Institute of Technology, “Too Many Choices Can Lead to Bad Decisions” (February 2015), researchers found that “The..

Lead Generation Specialist

Posted by Dan McDade on Jul 28, 2015 9:00:00 AM

Tags: Marketing & Sales Alignment, Marketing Strategy

1 Comment

"Marketing is too important to be left to marketers."

This saying always amuses me. Partly because it’s true, partly because it’s funny, but also because it’s often misunderstood. It’s funny because it sounds like marketers are too stupid to be in charge of marketing. And,..

Lead Generation Specialist

Posted by Dan McDade on Mar 19, 2015 12:55:43 PM

Tags: Marketing Strategy, PowerViews


Where is Marketing Going ... and Growing ... in 2015? [PowerViews LIVE Highlights]

On March 3, 2015, Direct Marketing Magazine’s Editor-in-Chief, Ginger Conlon, joined me on PowerViews LIVE to talk about “Where Marketing is Going … and Growing … in 2015.” A sales, marketing and customer experience..

Lead Generation Specialist

Posted by Dan McDade on Feb 3, 2015 8:30:00 AM

Tags: Marketing Strategy, PowerViews


Factoring Psychographics into the Buying Process [PowerViews LIVE Highlights]

On January 8, 2015, I had the privilege of hosting Paul Gillin on my PowerViews LIVE show. In the session, Paul encourages marketing executives to truly get to know their buyers by uncovering their emotional triggers..

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Why Don’t Companies Want to Talk to Anyone?

It’s truly strange when companies enter the stealth mode. They hide phone numbers, dial-by-name directories, and employee names,..

What Should the Sales Close Rate Be?

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads..

Gold Calling vs. Cold Calling

I've written many blog posts on the fact that cold calling isn't dead. In fact, doing the right amount of research, adding a..

Outbound vs. Inbound: The Risk Management Issue in the Complex Sale

Companies providing complex, high-investment solutions are facing a significant risk management issue in light of Sirius..