You can never have too much of a good thing … right?

Well, in an article published by the Georgia Institute of Technology, “Too Many Choices Can Lead to Bad Decisions” (February 2015), researchers found that “The frustration of picking one thing from dozens of options can take over and lead to choice overload.”

Earlier this year, the 2015 edition of the Marketing Technology Landscape Supergraphic was released and—are you ready for this? 1,876 marketing technology vendors were represented across 43 categories. Amidst this overwhelming landscape of marketing technology, what’s a marketer to do?

In response to this dilemma, I wrote an article for TMCnet’s Customer Magazine entitled, “How to Get Your Head Around Data-Driven Marketing.” Marketing decision makers, rest assured. Practical, applicable, and most of all, effective solutions are indeed within reach. It all boils down to this: Use the return on little-data-driven marketing activities to pave the way to big data projects—if and when it makes sense.

Click here to read the article.

*Image by Scott Brinker @chiefmartec http://chiefmartec.com