The term ‘follow the money’ was made famous in the 1976 drama documentary All the Presidents Men, and has been used variously as the basis of journalistic articles ever since. Its purpose is to follow the money trail..
The term ‘follow the money’ was made famous in the 1976 drama documentary All the Presidents Men, and has been used variously as the basis of journalistic articles ever since. Its purpose is to follow the money trail..
This saying always amuses me. Partly because it’s true, partly because it’s funny, but also because it’s often misunderstood. It’s funny because it sounds like marketers are too stupid to be in charge of marketing...
This is the final installment of a three-part series in response to the following question:
As we enter the second half of 2015, have companies made the adjustments necessary to utilize lead scoring or is the status..
We recently asked top industry experts the following question:
As we enter the second half of 2015, have companies made the adjustments necessary to utilize lead scoring or is the status quo killing results?
Why did..
Marketing Automation makes it easier than ever to deliver more poor-quality leads to sales. A key to this trend is lead scoring. According to SiriusDecisions’ Research Brief1, the problem with lead scoring at many..
I review a lot of content on this topic and am amazed at what I find written about lead cost. For example:
To make your forecast for the new year, look at sales for the coming year in terms of units.
The answer to this question is a lot more complicated than it looks. There are many factors that impact the percent of leads..
I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads..
Learn what it takes to effectively generate leads in this complex environment. Healthcare solution providers that recognize what's required for lead generation success get better market coverage, improved industry intelligence and more sales opportunities.
Posted by James Obermayer on Aug 11, 2015 11:05:00 AM
Tags: Marketing & Sales Alignment, Marketing ROI