The term ‘follow the money’ was made famous in the 1976 drama documentary All the Presidents Men, and has been used variously as the basis of journalistic articles ever since. Its purpose is to follow the money trail to..
The term ‘follow the money’ was made famous in the 1976 drama documentary All the Presidents Men, and has been used variously as the basis of journalistic articles ever since. Its purpose is to follow the money trail to..
This saying always amuses me. Partly because it’s true, partly because it’s funny, but also because it’s often misunderstood. It’s funny because it sounds like marketers are too stupid to be in charge of marketing. And,..
This is the final installment of a three-part series in response to the following question:
As we enter the second half of 2015, have companies made the adjustments necessary to utilize lead scoring or is the status..
We recently asked top industry experts the following question:
As we enter the second half of 2015, have companies made the adjustments necessary to utilize lead scoring or is the status quo killing results?
Why did we..
Marketing Automation makes it easier than ever to deliver more poor-quality leads to sales. A key to this trend is lead scoring. According to SiriusDecisions’ Research Brief1, the problem with lead scoring at many..
Posted by James Obermayer on Aug 11, 2015 11:05:00 AM
Tags: Marketing & Sales Alignment, Marketing ROI