Lead Generation Specialist

Posted by Dan McDade on Sep 23, 2011 1:51:00 PM

Tags: B2B Marketing, Marketing Strategy, B2B Sales, Lead Management

3 Comments

The Power of the Human Voice in Lead Qualification & Lead Nurturing

In a recent conversation on marketing approaches, friend and colleague Elizabeth Fairleigh, thE Connection, shared an interesting comment:

“I was thinking about outbound telephone calls and why they are relevant today...

Lead Generation Specialist

Posted by Jim Dickie on Aug 29, 2011 7:30:00 AM

Tags: Lead Generation, Marketing & Sales Alignment, Lead Management

3 Comments

Dealing with the New Customer Acquisition Challenge

Jim Dickie is the Managing Partner with CSO Insights; a research firm that specializes in benchmarking how companies are leveraging people, process, and technology to optimize the way they market to, sell to, and..

Lead Generation Specialist

Posted by Jay Hidalgo on Aug 22, 2011 8:29:00 AM

Tags: Marketing Strategy, Inbound Marketing, Lead Management

0 Comments

4 Things to Consider Before You Buy Marketing Automation

Jay Hidalgo is the President of The Annuitas Group, a firm that specializes in helping B2B companies develop a process-based approach to lead management. To learn more about The Annuitas Group and their proprietary..

Lead Generation Specialist

Posted by James Obermayer on Aug 15, 2011 9:38:00 AM

Tags: B2B Sales, Lead Qualification, Lead Management

2 Comments

Generating Qualified Leads is Number One Issue for New Members of the SLMA

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint.

From a recent survey of new members to the Sales..

Lead Generation Specialist

Posted by Tony Jaros on Aug 1, 2011 10:15:00 AM

Tags: Inside Sales, Lead Management

5 Comments

Lead Management: Let’s Formalize this Relationship

Today's guest blogger, Tony Jaros, is Senior Vice President of Research at SiriusDecisions. As a sales and marketing thought leader with nearly 20 years experience, Tony has led the overall research function at..

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How Much Leads Cost

I review a lot of content on this topic and am amazed at what I find written about lead cost. For example:

Why Don’t Companies Want to Talk to Anyone?

It’s truly strange when companies enter the stealth mode. They hide phone numbers, dial-by-name directories, and employee names,..

What Should the Sales Close Rate Be?

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads..

Gold Calling vs. Cold Calling

I've written many blog posts on the fact that cold calling isn't dead. In fact, doing the right amount of research, adding a..