Lead Generation Specialist
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Sales Leads: Why Your Reps Need Fewer, Rather Than More

Contrary to popular belief, reps don’t need more sales leads. They need fewer leads—or more accurately, fewer raw, unfiltered, unqualified leads. Best sales lead management practices continually show that reps need..

Lead Generation Specialist

Posted by Dan McDade on Dec 20, 2011 6:24:00 AM

Tags: Lead Generation, B2B Marketing, B2B Sales, Lead Management

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Thank You to Our 27 Guest Marketing and Sales Bloggers in 2011!

Lead Generation Specialist

Posted by Dan McDade on Nov 29, 2011 7:35:00 AM

Tags: B2B Marketing, B2B Sales, Lead Management

3 Comments

2011 Top Sales & Marketing Awards Nominations

I am deeply honored to be selected as a finalist in two categories for the 2011 Top Sales & Marketing Awards. Now in its second year, the Top Sales & Marketing Awards combine peer voting with a judging panel of industry..
Lead Generation Specialist

Posted by Dan McDade on Oct 20, 2011 6:22:00 AM

Tags: B2B Marketing, Marketing Strategy, B2B Sales, Lead Management

1 Comment

The 11th Question to Ask Before Buying a Marketing Automation Solution

A good read I discovered recently is a post by Lauren Carlson, What Do You Wish You Had Asked Your MA Vendor?, on the Marketing Automation Software Guide blog.

Lauren’s article is based on her survey of marketing..

Lead Generation Specialist

Posted by Ken Murray on Oct 13, 2011 11:13:00 AM

Tags: Lead Generation, Lead Management

1 Comment

Lead Generation and Appointment Setting—Know When to Pull the Trigger and Outsource

Ken Murray is a 30 year veteran of the Inside Sales space. He has designed and built inside sales campaigns for numerous Fortune 500 companies. His sales teams have sold over 168,000 products annually and produced..

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How Much Leads Cost

I review a lot of content on this topic and am amazed at what I find written about lead cost. For example:

Why Don’t Companies Want to Talk to Anyone?

It’s truly strange when companies enter the stealth mode. They hide phone numbers, dial-by-name directories, and employee names,..

What Should the Sales Close Rate Be?

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads..

Gold Calling vs. Cold Calling

I've written many blog posts on the fact that cold calling isn't dead. In fact, doing the right amount of research, adding a..