eMarketing Expert Ardath Albee on the Limitations of a Lead Gen Mindset

I recently had the opportunity to interview Ardath Albee about the importance of lead nurturing and I think you’ll be interested to read some of the valuable feedback she provided.

Lead Generation Specialist

Posted by Guest Blogger on Apr 18, 2011 7:56:00 AM

Tags: Lead Management, Guest Blogs

1 Comment

He was in grave danger; there was only one way out

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint.

The farmer trudged across the farm yard late one..

Lead Generation Specialist

Posted by Dan McDade on Apr 14, 2011 8:58:00 AM

Tags: Lead Generation, Lead Management

3 Comments

A Healthcare Information Technology Lead Generation Success Story

A recently posted success story describes PointClear’s successful collaboration with Ingenix, a $1.8 billion healthcare information technology company with solutions and services that help physicians, hospitals and..

Lead Generation Specialist

Posted by Dan McDade on Apr 12, 2011 8:32:00 AM

Tags: Lead Management

0 Comments

A Good Laugh from a New Sales Lead Management Cartoon Series

At your desk and can’t make that physical change in latitude to get a change in attitude?

Lead Generation Specialist

Posted by Dan McDade on Mar 31, 2011 9:45:00 AM

Tags: Lead Generation, Inside Sales, Prospect Development, Lead Management

2 Comments

Buckle Up! Sales Reps Share Perceptions of Marketing-Generated Leads

A new eBook reports on sales rep perceptions of marketing-generated leads, and the findings run from surprising to shocking to downright scary.

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Why Don’t Companies Want to Talk to Anyone?

It’s truly strange when companies enter the stealth mode. They hide phone numbers, dial-by-name directories, and employee names,..

What Should the Sales Close Rate Be?

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads..

Gold Calling vs. Cold Calling

I've written many blog posts on the fact that cold calling isn't dead. In fact, doing the right amount of research, adding a..

Outbound vs. Inbound: The Risk Management Issue in the Complex Sale

Companies providing complex, high-investment solutions are facing a significant risk management issue in light of Sirius..