Good Reads for B2B Marketing - Staple Yourself to a Lead

 

Online content in the sales and marketing industries is constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues.

Lead Generation Specialist

Posted by James Obermayer on Apr 17, 2013 7:55:00 AM

Tags: Lead Generation, Sales Process, Lead Management, Sales Leads

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Rant: It Doesn't Take a Genius to Spot a Goat in a Flock of Sheep

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint.

Nor does it take a genius to see that your..

Good Reads for B2B Marketing - More CMO/CIO Alliance

 

Online content in the sales and marketing industries is constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues.

Good Reads for B2B Marketing - Advantages of LinkedIn in B2B Marketing

 

Online content in the sales and marketing industries is constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues.

Lead Generation Specialist
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B2B Marketing & Sales Insights from Lori Wizdo of Forrester Research

I had the great the opportunity to interview Lori Wizdo, B2B marketing analyst at Forrester Research. Lori is a senior analyst with extensive marketing, sales, and operation experience in the information systems and..

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How Much Leads Cost

 

I review a lot of content on this topic and am amazed at what I find written about lead cost. For example:

How many leads must you create to achieve sales forecasts?

To make your forecast for the new year, look at sales for the coming year in terms of units. 

What Percent of Leads Should Sales Close?

The answer to this question is a lot more complicated than it looks. There are many factors that impact the percent of leads..

What Should the Sales Close Rate Be?

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads..