This is Part One of a two-part blog about how organizations with a complex sales process can improve accuracy in lead/revenue projections.
This is Part One of a two-part blog about how organizations with a complex sales process can improve accuracy in lead/revenue projections.
“Why,” I was asked, “must you manage sales leads in order to manage sales? Sales lead management is a marketing function, isn’t it?”
It was with a slight hesitation that the sales manager added the second sentence about..
“Cost of sales is determined by a lot of things,” Jake said, “But lead management isn’t one of them.” And with that the sales manager slapped the table with his hand to emphasize his words.
“But what if I can prove,” I..
Is it necessary to pre-qualify inbound leads? That’s the overarching question I recently presented to a panel of industry experts. Over the course of this three part series, you’ll hear from 15 leading voices in the..
Is it necessary to pre-qualify inbound leads? That’s the overarching question I recently presented to a panel of industry experts. Over the course of this three part series, you’ll hear from 15 leading voices in the..
Posted by Dan McDade on Mar 1, 2016 4:44:58 PM
Tags: Marketing & Sales Alignment, Marketing Strategy, Lead Management