Several years ago, I was in Las Vegas with friends and we always went for at least one meal at our favorite restaurant because they have great steaks and a great bar.
One night our waitress asked us if we wanted to play “Two Truths and a Lie.” She told us that for a big tip she would go first.
Here is what she said:
The lie was #2. The man in #3 was her fiancé.
I was recently thinking about that evening, and the game. I thought it might be fun to look at the truths and lies around B2B marketing. Here goes:
Which one is the lie?
Send me your answer and your version of a B2B marketing “Two Truths and a Lie.”
In a week or so I will tally the results and publish a blog with your responses and more detail about the truths and lies in B2B marketing.
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