ViewPoint Blog

Exploring issues related to B2B sales, marketing & lead generation.

Two Truths and a Lie

Posted by Dan McDade

Find me on:
on Aug 9, 2017 10:03:21 AM

Lead Generation Featured Image

Several years ago, I was in Las Vegas with friends and we always went for at least one meal at our favorite restaurant because they have great steaks and a great bar.

One night our waitress asked us if we wanted to play “Two Truths and a Lie.” She told us that for a big tip she would go first.

Here is what she said:

  1. I graduated with honors from Vassar College.
  2. I won a $5,000 shopping spree at Caesars last year.
  3. I had sex in the cockpit of an F14 fighter jet with a man who was not my husband.

The lie was #2. The man in #3 was her fiancé.

I was recently thinking about that evening, and the game. I thought it might be fun to look at the truths and lies around B2B marketing. Here goes:

  1. Prospects aren’t annoyed by persistent teleprospecting as long as it’s professional.
  2. Nurturing triples the return on lead generation programs.
  3. Outbound, or interruption marketing, is dead.

Which one is the lie?

Send me your answer and your version of a B2B marketing “Two Truths and a Lie.”

In a week or so I will tally the results and publish a blog with your responses and more detail about the truths and lies in B2B marketing.

Tell us what you think!

Topics: Lead Generation, B2B Marketing, Lead Nurturing

Revenue - Inbound - Nurturing = The GAP. We guarantee you'll be surprised by your actual metrics. Try our Lead Revenue Calculator
Get the Calculator

search blog posts

filter blog posts

  • Search

Top 5 posts

Three “Lies” That Plague B2B Businesses Today (Part One of Three)
  1. Cold calling is dead.
  2. 57 – 90% of the buying process is complete before a sales rep needs to get involved.
  3. Marketing and..
How Much Do Your Leads Cost?

Understand the price you are paying for your leads and then optimize.

Document the cost per lead is the fourth of 7 Truths..

Are Your Sales Suffering Because You've Picked The Worst Times To Contact Prospects?

In the digital age, more and more communication takes place via email and text messaging, but a person-to-person conversation..

Is Lead Generation Slipping Away From Marketing?

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting

What is the Minimum Acceptable Close Rate on Leads Provided to Sales?

I posted a question on LinkedIn's Sales and Marketing VP's Group and the results have been fascinating. First, here is the..