Please join Mac McIntosh and me as we host a webinar on Wednesday, April 28 at 2 p.m. EST. Mac is the President of Mac McIntosh Inc., a leader in B2B marketing consulting. We will be discussing the topic "Webinar Leads Demystified".
During the discussion you will learn how to optimize webinar investments and avoid common mistakes. One of the key mistakes that reduce the return on this marketing investment is sending the entire batch of registrant and/or attendee names over to sales immediately for conversion.
Instead, learn how to maximize the value of these prospects with:
- lead evaluation strategies
- data collection ideas for additional qualification
- nurturing best practices
- tips for perfecting the sales hand-off process
We look forward to sharing this valuable information with you.
For more information and to register, click here.
By Dan McDade
Topics: Lead Generation, Marketing Strategy, Increase Sales
