Lead Generation Specialist

Posted by Dan McDade on May 14, 2013 7:37:00 AM

Tags: B2B Marketing, Inside Sales, B2B Sales, PowerViews

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PowerViews with Michael Brenner: The Battle for Customer Attention

My guest today is Michael Brenner, Vice President of Marketing and Content Strategy at SAP and Managing Editor for the SAP Business Innovation site. At SAP, Michael’s challenge is to transform social business and..

Lead Generation Specialist

Posted by Martine Hunter on May 9, 2013 8:35:00 AM

Tags: B2B Marketing, Lead Nurturing, Inbound Marketing, Lead Management

0 Comments

Good Reads for B2B Marketing - Protect Your Online Reputation

Online content in the sales and marketing industries is constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues.

Lead Generation Specialist

Posted by Andy Gray on May 8, 2013 7:06:00 AM

Tags: B2B Marketing, Marketing & Sales Alignment, Guest Blogs

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Should Marketing Be Held to the Same Quota Standards as Sales?

Andy Gray is a senior marketing professional with proven expertise in directing, centralizing, and strengthening how customers are acquired and retained as well as how companies are positioned through marketing..

Lead Generation Specialist

Posted by Dan McDade on May 7, 2013 7:02:00 AM

Tags: B2B Marketing, Marketing Strategy, Lead Nurturing, PowerViews

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PowerViews with Tony Zambito: Buyer Predictability

My guest today is Tony Zambito. In 2002, Tony established the first buyer persona research methodology designed specifically for B2B marketing and sales. This innovation helps leading companies gain better..

Lead Generation Specialist

Posted by Frank Donny on May 1, 2013 11:23:00 AM

Tags: B2B Marketing, Guest Blogs

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Make Marketing More Efficient by Embedding Analytics on Top KPIs

Frank Donny is founder and CEO of Marseli, a marketing and sales analytics and performance software company. Frank is responsible for the firm’s capabilities, software vision and services. Frank's remarkable 25-year..

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You Can’t Put in What God Left Out … and Other Important Things Learned in Business and Life

Jim Obermayer is the founder of the Sales Lead Management Association, and host of the Funnel Radio Channel. Jim recently..

Why Don’t Companies Want to Talk to Anyone?

It’s truly strange when companies enter the stealth mode. They hide phone numbers, dial-by-name directories, and employee names,..

What Should the Sales Close Rate Be?

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads..

Gold Calling vs. Cold Calling

I've written many blog posts on the fact that cold calling isn't dead. In fact, doing the right amount of research, adding a..

Outbound vs. Inbound: The Risk Management Issue in the Complex Sale

Companies providing complex, high-investment solutions are facing a significant risk management issue in light of Sirius..