My guest today is Michael Brenner, Vice President of Marketing and Content Strategy at SAP and Managing Editor for the SAP Business Innovation site. At SAP, Michael’s challenge is to transform social business and..
My guest today is Michael Brenner, Vice President of Marketing and Content Strategy at SAP and Managing Editor for the SAP Business Innovation site. At SAP, Michael’s challenge is to transform social business and..
Posted by Martine Hunter on May 9, 2013 8:35:00 AM
Tags: B2B Marketing, Lead Nurturing, Inbound Marketing, Lead Management
Online content in the sales and marketing industries is constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues.
Posted by Andy Gray on May 8, 2013 7:06:00 AM
Tags: B2B Marketing, Marketing & Sales Alignment, Guest Blogs
Andy Gray is a senior marketing professional with proven expertise in directing, centralizing, and strengthening how customers are acquired and retained as well as how companies are positioned through marketing..
Posted by Dan McDade on May 7, 2013 7:02:00 AM
Tags: B2B Marketing, Marketing Strategy, Lead Nurturing, PowerViews
My guest today is Tony Zambito. In 2002, Tony established the first buyer persona research methodology designed specifically for B2B marketing and sales. This innovation helps leading companies gain better..
Frank Donny is founder and CEO of Marseli, a marketing and sales analytics and performance software company. Frank is responsible for the firm’s capabilities, software vision and services. Frank's remarkable 25-year..
Jim Obermayer is the founder of the Sales Lead Management Association, and host of the Funnel Radio Channel. Jim recently..
It’s truly strange when companies enter the stealth mode. They hide phone numbers, dial-by-name directories, and employee names,..
I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads..
I've written many blog posts on the fact that cold calling isn't dead. In fact, doing the right amount of research, adding a..
Companies providing complex, high-investment solutions are facing a significant risk management issue in light of Sirius..
Learn what it takes to effectively generate leads in this complex environment. Healthcare solution providers that recognize what's required for lead generation success get better market coverage, improved industry intelligence and more sales opportunities.
Posted by Dan McDade on May 14, 2013 7:37:00 AM
Tags: B2B Marketing, Inside Sales, B2B Sales, PowerViews