Should marketing and sales agree on the definition of a lead? They should, but mostly don’t.
Should marketing and sales agree on the definition of a lead? They should, but mostly don’t.
Should you leave a voicemail?
One of the best responses to this question that I have seen is from a somewhat dated (2015) article in Eyes On Sales in which the author asks: “How many callbacks do you get if you DON'T..
(Cartoon courtesy to Kenny Madden)
I once worked with the then SVP, Marketing of a large public company who was frustrated with sales. Big surprise. At one point he got so angry that he offered sales management the..
(Photo Courtesy of Kenny Madden)
This cartoon was sent to me in response to a blog I wrote a couple of weeks ago. I just love the simplicity of it; not to mention that it absolutely captures what is wrong with marketing..
Bob Apollo from Inflexion-Point Strategy Partners recently sent me three whitepapers to review and comment on. I thought all three were excellent, but due to my background in, and passion about, lead qualification, that..
Posted by Dan McDade on Dec 14, 2016 2:05:00 PM
Tags: Marketing & Sales Alignment, Account-Based Marketing