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Exploring issues related to B2B sales, marketing & lead generation.

 

 

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Lead Generation Specialist

Posted by Dan McDade on Apr 11, 2018 9:33:08 AM

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The Right Cadence Creates a Lead with a $1 Billion Company

One of PointClear’s business development representatives, working on behalf of a global software company, made 11 touches (calls, voicemails and emails) and his persistence paid off. He landed a huge lead for our..

Lead Generation Specialist

Posted by Dan McDade on Mar 22, 2018 2:12:02 PM

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Value selling: Generate leads with prospects who buy value

 

Lead Generation Specialist

Posted by James Obermayer on Mar 19, 2018 5:04:12 PM

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Why Marketing Management Must Master Deep Digital Analytics

“But why,” she asked, “do I need to master deep digital analytics? I have people to do that and we get website stats. We know geo distribution, client and platform by user.”

Lead Generation Specialist

Posted by Dan McDade on Mar 7, 2018 4:41:28 PM

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Listen more, talk less … and drive more revenue

 

Lead Generation Specialist

Posted by Dan McDade on Feb 28, 2018 6:16:41 PM

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Who We Serve. Why it Matters.

 

I spend a lot of time on the phone every day, talking to sales and marketing leaders—including prospects. I’m often asked what kind of companies PointClear serves.

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What Should the Sales Close Rate Be?

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads..

How Much Do Your Leads Cost?

Understand the price you are paying for your leads and then optimize.

Document the cost per lead is the fourth of 7 Truths..

What is a Lead Generation Company?

You probably receive countless calls or emails from lead generation companies promising you a full pipeline of qualified..

6 Sales & Marketing Strategy Recommendations for 2012

I’m an avid reader of Bob Apollo’s “Accelerating Revenue Growth” blog. Bob is the founder of Inflexion-Point Strategy Partners, a..

What is the Minimum Acceptable Close Rate on Sales Leads?

 

I posted a question on LinkedIn's Sales and Marketing VP's Group and the results have been fascinating. First, here is the..