Lead Generation Specialist

Posted by James Obermayer on Aug 27, 2018 12:53:50 PM

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If You Work for a Company that Doesn’t Believe in Marketing, Resign

 

Lead Generation Specialist

Posted by Dan McDade on Aug 22, 2018 4:19:02 PM

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Scoping Qualified Prospects for B2B Lead Generation: Shotgun or Laser?

  

Lead Generation Specialist

Posted by Dan McDade on Aug 20, 2018 1:47:18 PM

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Why Sales Needs Fewer Leads

 

Lead Generation Specialist

Posted by Dan McDade on Aug 17, 2018 8:02:36 AM

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From Chaos to Kickass -  Three steps to optimize sales and marketing results.

 

Lead Generation Specialist

Posted by Dan McDade on Aug 16, 2018 11:55:13 AM

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Reaping the Value of Long-term Leads

 

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How Much Leads Cost

 

I review a lot of content on this topic and am amazed at what I find written about lead cost. For example:

What Percent of Leads Should Sales Close?

The answer to this question is a lot more complicated than it looks. There are many factors that impact the percent of leads..

What Should the Sales Close Rate Be?

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads..

What is a Lead Generation Company?

You probably receive countless calls or emails from lead generation companies promising you a full pipeline of qualified..

What is the Minimum Acceptable Close Rate on Sales Leads?

 

I posted a question on LinkedIn's Sales and Marketing VP's Group and the results have been fascinating. First, here is the..