Lead Generation Specialist

Posted by James Obermayer on Aug 27, 2018 12:53:50 PM

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If You Work for a Company that Doesn’t Believe in Marketing, Resign

 

Lead Generation Specialist

Posted by Dan McDade on Aug 22, 2018 4:19:02 PM

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Scoping Qualified Prospects for B2B Lead Generation: Shotgun or Laser?

  

Lead Generation Specialist

Posted by Dan McDade on Aug 20, 2018 1:47:18 PM

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Why Sales Needs Fewer Leads

 

Lead Generation Specialist

Posted by Dan McDade on Aug 17, 2018 8:02:36 AM

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From Chaos to Kickass -  Three steps to optimize sales and marketing results.

 

Lead Generation Specialist

Posted by Dan McDade on Aug 16, 2018 11:55:13 AM

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Reaping the Value of Long-term Leads

 

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How Much Leads Cost

 

I review a lot of content on this topic and am amazed at what I find written about lead cost. For example:

How many leads must you create to achieve sales forecasts?

To make your forecast for the new year, look at sales for the coming year in terms of units. 

What Percent of Leads Should Sales Close?

The answer to this question is a lot more complicated than it looks. There are many factors that impact the percent of leads..

What Should the Sales Close Rate Be?

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads..