ViewPoint Blog

Exploring issues related to B2B sales, marketing & lead generation.

Lead Generation Specialist

Posted by Dan McDade on Oct 24, 2017 8:45:58 AM

Tags: Cold Calling


Chairs are Dead—and Other B2B Marketing Hogwash

In 2015, I wrote this blog for Sales & Marketing Magazine: Dead is Dead (in Sales & Marketing). It seemed like, suddenly, a lot of things were dying: cold calling was dead; telephone prospecting was dead; outbound..

Lead Generation Specialist

Posted by Dan McDade on Oct 21, 2017 7:30:00 AM

Tags: Database Marketing, Account-Based Marketing


Lists and the Rest of the Story

There is no such thing as a good list. I am sure that my opinion about lists makes purveyors of lists unhappy, but it is the truth. For the most part, lists suck. There are reasons:

Lead Generation Specialist

Posted by Dan McDade on Oct 20, 2017 10:20:08 AM

Tags: Sales Leads


Is it better to in-source or outsource sales lead generation?


Lead Generation Specialist

Posted by Dan McDade on Oct 19, 2017 6:50:50 PM

Tags: Inside Sales

1 Comment

How much does outsourced lead generation cost (vs. keeping it in house)?

Tastes great, less filling—that’s not only one of the greatest campaigns ever (AdAge says it’s 8th on the list), it has a corollary in the sales lead generation space.

Lead Generation Specialist

Posted by James Obermayer on Oct 12, 2017 12:33:53 PM

Tags: B2B Sales


How many leads must you create to achieve sales forecasts?

To make your forecast for the new year, look at sales for the coming year in terms of units. 

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