One of PointClear’s business development representatives, working on behalf of a global software company, made 11 touches (calls, voicemails and emails) and his persistence paid off. He landed a huge lead for our client..
“But why,” she asked, “do I need to master deep digital analytics? I have people to do that and we get website stats. We know geo distribution, client and platform by user.”
I review a lot of content on this topic and am amazed at what I find written about lead cost. For example:
I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads..
This saying always amuses me. Partly because it’s true, partly because it’s funny, but also because it’s often misunderstood...
In the digital age, more and more communication takes place via email and text messaging, but a person-to-person conversation is..
Learn what it takes to effectively generate leads in this complex environment. Healthcare solution providers that recognize what's required for lead generation success get better market coverage, improved industry intelligence and more sales opportunities.
Posted by Dan McDade on Apr 24, 2018 9:27:04 AM