Lead Generation Specialist

Posted by Dan McDade on Apr 24, 2018 9:27:04 AM

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Top 3 Tips on How to Validate, Calibrate Marketing Automation

 

Lead Generation Specialist

Posted by James Obermayer on Apr 16, 2018 12:22:29 PM

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Who Owns the Pipeline, Marketing or Sales?

 

Lead Generation Specialist

Posted by Dan McDade on Apr 11, 2018 9:33:08 AM

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The Right Cadence Creates a Lead with a $1 Billion Company

One of PointClear’s business development representatives, working on behalf of a global software company, made 11 touches (calls, voicemails and emails) and his persistence paid off. He landed a huge lead for our..

Lead Generation Specialist

Posted by Dan McDade on Mar 22, 2018 2:12:02 PM

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Value selling: Generate leads with prospects who buy value

 

Lead Generation Specialist

Posted by James Obermayer on Mar 19, 2018 5:04:12 PM

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Why Marketing Management Must Master Deep Digital Analytics

“But why,” she asked, “do I need to master deep digital analytics? I have people to do that and we get website stats. We know geo distribution, client and platform by user.”

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How Much Leads Cost

 

I review a lot of content on this topic and am amazed at what I find written about lead cost. For example:

How many leads must you create to achieve sales forecasts?

To make your forecast for the new year, look at sales for the coming year in terms of units. 

What Should the Sales Close Rate Be?

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads..

Sales Suffer When You Pick Bad Times to Contact Prospects

In the digital age, more and more communication takes place via email and text messaging, but a person-to-person conversation..