Lead Generation Specialist

Posted by Dan McDade on Apr 24, 2018 9:27:04 AM

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Top 3 Tips on How to Validate, Calibrate Marketing Automation

Lead Generation Specialist

Posted by James Obermayer on Apr 16, 2018 12:22:29 PM

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Who Owns the Pipeline, Marketing or Sales?

Lead Generation Specialist

Posted by Dan McDade on Apr 11, 2018 9:33:08 AM

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The Right Cadence Creates a Lead with a $1 Billion Company

One of PointClear’s business development representatives, working on behalf of a global software company, made 11 touches (calls, voicemails and emails) and his persistence paid off. He landed a huge lead for our client..

Lead Generation Specialist

Posted by Dan McDade on Mar 22, 2018 2:12:02 PM

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Value selling: Generate leads with prospects who buy value

Lead Generation Specialist

Posted by James Obermayer on Mar 19, 2018 5:04:12 PM

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Why Marketing Management Must Master Deep Digital Analytics

“But why,” she asked, “do I need to master deep digital analytics? I have people to do that and we get website stats. We know geo distribution, client and platform by user.”

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How Much Leads Cost

I review a lot of content on this topic and am amazed at what I find written about lead cost. For example:

Why Don’t Companies Want to Talk to Anyone?

It’s truly strange when companies enter the stealth mode. They hide phone numbers, dial-by-name directories, and employee names,..

What Should the Sales Close Rate Be?

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads..

Outbound vs. Inbound: The Risk Management Issue in the Complex Sale

Companies providing complex, high-investment solutions are facing a significant risk management issue in light of Sirius..