Lead Generation Specialist

Posted by Dan McDade on Mar 22, 2018 2:12:02 PM


Value selling: Generate leads with prospects who buy value


Lead Generation Specialist

Posted by James Obermayer on Mar 19, 2018 5:04:12 PM


Why Marketing Management Must Master Deep Digital Analytics

“But why,” she asked, “do I need to master deep digital analytics? I have people to do that and we get website stats. We know geo distribution, client and platform by user.”

Lead Generation Specialist

Posted by Dan McDade on Mar 7, 2018 4:41:28 PM


Listen more, talk less … and drive more revenue


Lead Generation Specialist

Posted by Dan McDade on Feb 28, 2018 6:16:41 PM


Who We Serve. Why it Matters.


I spend a lot of time on the phone every day, talking to sales and marketing leaders—including prospects. I’m often asked what kind of companies PointClear serves.

Lead Generation Specialist

Posted by Dan McDade on Feb 23, 2018 3:07:22 PM


What's it take to generate leads that fuel your forecast?

Before addressing that question, let me ask another.

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What Should the Sales Close Rate Be?

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads..

How Much Do Your Leads Cost?

Understand the price you are paying for your leads and then optimize.

Document the cost per lead is the fourth of 7 Truths..

What is a Lead Generation Company?

You probably receive countless calls or emails from lead generation companies promising you a full pipeline of qualified..

Sales Suffer When You Pick Bad Times to Contact Prospects

In the digital age, more and more communication takes place via email and text messaging, but a person-to-person conversation..

What is the Minimum Acceptable Close Rate on Sales Leads?


I posted a question on LinkedIn's Sales and Marketing VP's Group and the results have been fascinating. First, here is the..