1) The more leads you give to sales the less likely they'll be followed up on: Sales is conditioned to not follow up on marketing's leads. Why? Because they've been burned. They receive hundreds of so-called leads..
1) The more leads you give to sales the less likely they'll be followed up on: Sales is conditioned to not follow up on marketing's leads. Why? Because they've been burned. They receive hundreds of so-called leads..
I’ve been having a lot of conversations about sales and marketing alignment of late, and the question has arisen, “How do we know when we’re on our way to reaching sales and marketing alignment?”
Note: This article was written in 2010, and while it may be outdated in some aspects, we think the underlying concepts hold true.
OK … your webinar came off without a hitch, and you’re experiencing a sense of relief...
Tags: B2B Telemarketing, Lead Generation, Marketing & Sales Alignment, Demand Generation, Lead Management
Two recently-released sales metrics reports share a common finding that's impacting lead generation and sales success: there is a decrease in the percentage of field and inside sales reps making quota.
If you want to stir emotion in a marketing VP, bring up the subject of lead follow up. Few subjects can rile like that one. Leads that are discounted, not accepted or simply ignored can cause otherwise cool-headed..
Posted by Dan McDade on Jul 13, 2010 1:30:00 PM
Tags: Lead Generation, Marketing & Sales Alignment, Lead Management