As companies generate sales leads from marketing initiatives like webinars, tradeshows, landing pages, website downloads and social media, a symptom of success is that marketing databases grow by hundreds and thousands..
As companies generate sales leads from marketing initiatives like webinars, tradeshows, landing pages, website downloads and social media, a symptom of success is that marketing databases grow by hundreds and thousands..
Karla Blalock, VP of Solution Services for PointClear handled media and took the audience through the keys to building a high-quality database:
Note: This article was written in 2010, and while it may be outdated in some aspects, we think the underlying concepts hold true.
OK … your webinar came off without a hitch, and you’re experiencing a sense of relief...
The mandate to clean up and use in-house databases is grounded in a rock-solid objective: leverage existing customer and prospect data to drive..
If you ever played marbles, you know that there is a difference between Swirls and Agates. Let's say Swirls cost $.25 while Agates cost $5.00. If you pay $5.00 for a marble, you are going to want to make sure you bought..
Posted by Dan McDade on Nov 9, 2010 12:00:00 PM
Tags: Lead Generation, Demand Generation, Market Segmentation