I discussed outbound vs. inbound demand generation and prospect development in an earlier blog and identified three areas where building outbound relationships is critical: connecting with executives who don't embrace..
I discussed outbound vs. inbound demand generation and prospect development in an earlier blog and identified three areas where building outbound relationships is critical: connecting with executives who don't embrace..
Tags: B2B Telemarketing, Lead Generation, Marketing & Sales Alignment, Demand Generation, Lead Management
Two recently-released sales metrics reports share a common finding that's impacting lead generation and sales success: there is a decrease in the percentage of field and inside sales reps making quota.
If you want to stir emotion in a marketing VP, bring up the subject of lead follow up. Few subjects can rile like that one. Leads that are discounted, not accepted or simply ignored can cause otherwise cool-headed..
There is a counter-intuitive relationship between lead volume and sales performance.
I continue to marvel at the high number of companies that only use cost per lead as a basis for lead generation buying decisions.
Posted by Dan McDade on Jun 24, 2010 1:02:00 PM
Tags: Lead Generation, Prospect Development, Demand Generation, Inbound Marketing