1) The more leads you give to sales the less likely they'll be followed up on: Sales is conditioned to not follow up on marketing's leads. Why? Because they've been burned. They receive hundreds of so-called leads..
1) The more leads you give to sales the less likely they'll be followed up on: Sales is conditioned to not follow up on marketing's leads. Why? Because they've been burned. They receive hundreds of so-called leads..
I’ve been having a lot of conversations about sales and marketing alignment of late, and the question has arisen, “How do we know when we’re on our way to reaching sales and marketing alignment?”
Note: This article was written in 2010, and while it may be outdated in some aspects, we think the underlying concepts hold true.
OK … your webinar came off without a hitch, and you’re experiencing a sense of relief...
Post by guest blogger Carl Saxon, Business Development Associate, PointClear.
You are going through your normal day and it happens, somebody actually wants to hear what you have to talk about, so you begin to go through..
Post by guest blogger Amy Jurden, Business Development Associate, PointClear.
Posted by Dan McDade on Jul 13, 2010 1:30:00 PM
Tags: Lead Generation, Marketing & Sales Alignment, Lead Management