Lead Generation Specialist

Posted by Craig Rosenberg on Jun 7, 2011 10:10:00 AM

Tags: Lead Generation, B2B Marketing, Marketing & Sales Alignment

8 Comments

Five Reasons Your Lead Generation Campaigns May Not Be Working

Today's guest blogger, Craig Rosenberg, is Vice President, Focus Expert Network at Focus, a company whose mission is to make business expertise available to everyone. Craig works with business and industry experts to..

Lead Generation Specialist

Posted by James Obermayer on May 16, 2011 10:05:00 AM

Tags: Lead Generation, Demand Generation, Increase Sales

0 Comments

The Science of Creating Demand, Upon Demand, When Demand is Needed

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint.

Not everyone can do it. Not everyone has the..

eMarketing Expert Ardath Albee on the Limitations of a Lead Gen Mindset

I recently had the opportunity to interview Ardath Albee about the importance of lead nurturing and I think you’ll be interested to read some of the valuable feedback she provided.

Lead Generation Specialist

Posted by Dan McDade on Apr 14, 2011 8:58:00 AM

Tags: Lead Generation, Lead Management

3 Comments

A Healthcare Information Technology Lead Generation Success Story

A recently posted success story describes PointClear’s successful collaboration with Ingenix, a $1.8 billion healthcare information technology company with solutions and services that help physicians, hospitals and..

Lead Generation Specialist

Posted by Dan McDade on Mar 31, 2011 9:45:00 AM

Tags: Lead Generation, Inside Sales, Prospect Development, Lead Management

2 Comments

Buckle Up! Sales Reps Share Perceptions of Marketing-Generated Leads

A new eBook reports on sales rep perceptions of marketing-generated leads, and the findings run from surprising to shocking to downright scary.

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You Can’t Put in What God Left Out … and Other Important Things Learned in Business and Life

Jim Obermayer is the founder of the Sales Lead Management Association, and host of the Funnel Radio Channel. Jim recently..

Why Don’t Companies Want to Talk to Anyone?

It’s truly strange when companies enter the stealth mode. They hide phone numbers, dial-by-name directories, and employee names,..

What Should the Sales Close Rate Be?

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads..

Gold Calling vs. Cold Calling

I've written many blog posts on the fact that cold calling isn't dead. In fact, doing the right amount of research, adding a..

Outbound vs. Inbound: The Risk Management Issue in the Complex Sale

Companies providing complex, high-investment solutions are facing a significant risk management issue in light of Sirius..