Marketing automation tools are becoming increasingly important to today's lead generation efforts, but firms cannot abandon the human element of working with prospects. It's that human touch that shows prospects you..
Marketing automation tools are becoming increasingly important to today's lead generation efforts, but firms cannot abandon the human element of working with prospects. It's that human touch that shows prospects you..
Many thanks to Stone Payton and Todd Schnick, hosts extraordinaire of High Velocity Radio, for the interview on my new book, The Truth About Leads. (listen to the podcast)
The B2B lead generation and sales lead..
Strategic account management and marketing automation: a marriage made in heaven or oil and water?
I had the good fortune to discuss how SAM and marketing automation intersect with Bob Thompson, CEO of CustomerThink,..
I recently published The Truth About Leads. Find out why.
Just for a moment, let’s revisit the GAO’s definition of best practices described in the introduction to the series:
“Best practices are the processes, practices, and systems identified in public and private..
Posted by Dan McDade on Mar 29, 2011 10:10:00 AM
Tags: Lead Generation