Lead Generation Specialist
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Sales Leads: Why Your Reps Need Fewer, Rather Than More

Contrary to popular belief, reps don’t need more sales leads. They need fewer leads—or more accurately, fewer raw, unfiltered, unqualified leads. Best sales lead management practices continually show that reps need..

Lead Generation Specialist

Posted by Dan McDade on Dec 20, 2011 6:24:00 AM

Tags: Lead Generation, B2B Marketing, B2B Sales, Lead Management

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Thank You to Our 27 Guest Marketing and Sales Bloggers in 2011!

Lead Generation Specialist

Posted by Dan McDade on Nov 7, 2011 6:40:00 AM

Tags: Lead Generation, B2B Marketing, Marketing Strategy, B2B Sales

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Outsourcing Strategic Account Management – What, are you crazy?!

At first glance, the idea of outsourcing strategic account management may seem absurd.

After all, B2B companies usually define strategic accounts as their best customers and prospects based on criteria like potential..

Lead Generation Specialist

Posted by Dan McDade on Oct 24, 2011 6:22:00 AM

Tags: Lead Generation, B2B Marketing, Marketing Strategy, B2B Sales

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Parallels: Social Manufacturing & Outsourcing Manufacturing Lead Generation

An interesting post by SoftwareAdvice.com’s Derek Singleton—What Does Social Manufacturing Look Like?—noted the Dreamforce announcement of Salesforce.com’s support for Kenandy, a cloud-based manufacturing solution that..

Lead Generation Specialist

Posted by Ken Murray on Oct 13, 2011 11:13:00 AM

Tags: Lead Generation, Lead Management

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Lead Generation and Appointment Setting—Know When to Pull the Trigger and Outsource

Ken Murray is a 30 year veteran of the Inside Sales space. He has designed and built inside sales campaigns for numerous Fortune 500 companies. His sales teams have sold over 168,000 products annually and produced..

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You Can’t Put in What God Left Out … and Other Important Things Learned in Business and Life

Jim Obermayer is the founder of the Sales Lead Management Association, and host of the Funnel Radio Channel. Jim recently..

Why Don’t Companies Want to Talk to Anyone?

It’s truly strange when companies enter the stealth mode. They hide phone numbers, dial-by-name directories, and employee names,..

What Should the Sales Close Rate Be?

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads..

Gold Calling vs. Cold Calling

I've written many blog posts on the fact that cold calling isn't dead. In fact, doing the right amount of research, adding a..

Outbound vs. Inbound: The Risk Management Issue in the Complex Sale

Companies providing complex, high-investment solutions are facing a significant risk management issue in light of Sirius..