Thank You to Our 27 Guest Marketing and Sales Bloggers in 2011!

Posted by Dan McDade

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on Dec 20, 2011 6:24:00 AM

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Marketing and Sales Bloggers 2011This year, we’re honored to have published posts from twenty-seven guest marketing and sales bloggers here on ViewPoint, and I wanted to say to all of you how much I appreciate your contributions.

You’ll see from the list below that our marketing and sales bloggers are B2B lead generation and lead management thought leaders who share their expertise as business executives, strategists, consultants, speakers, authors, editors and college professors.

I appreciate the manner in which each has clearly presented B2B marketing and sales challenges, solutions (in the form of best-practice strategies and tactics), and results in areas like the following:

  • Content marketing
  • Customer acquisition
  • Database management
  • Demand creation
  • Inside sales
  • Lead generation
  • Marketing automation
  • B2B marketing and sales strategies and tactics
  • Outsourcing lead generation
  • Return on marketing and sales investment
  • Revenue performance management
  • Sales lead management
  • Sales management
  • Social media strategies and ROI

Given the number of areas addressed, I was curious to see about lead management common ground and ran their blog titles through Wordle to create the word cloud you see above. The most frequently mentioned words—b2b, marketing, sales, lead, generation, demand and automation—are a nice way to summarize the areas addressed in their thought leadership contributions.

Here are our guest marketing and sales bloggers along with their ViewPoint posts in 2011:

Ardath Albee, CEO, Marketing Interactions
eMarketing Expert Ardath Albee on the Limitations of a Lead Gen Mindset
Greg Alexander, Sales CEO, Sales Benchmark Index
John Kearney, Consultant, Sales Benchmark Index
Let the Flamethrowers Throw Flames: Why sales hunters should not be prospecting
Trish Bertuzzi, President and Chief Strategist, The Bridge Group
Laurie Page, Managing Partner, The Bridge Group
10 Inside Sales Predictions for 2011
Angela DeFinis, Founder, DeFinis Communications
Create Performance Combustion to Get the Sale
Jim Dickie, Managing Partner, CSO Insights
Dealing with the New Customer Acquisition Challenge
Paul Gillin, social media strategist, speaker, and co-author of Social Marketing to the Business Customer
Five Ways B2B Marketers Can Get the Most from Facebook
Ann Handley, Chief Content Officer, MarketingProfs, and the co-author of Content Rules
4 Trends Shaping B2B Marketing in 2011
Karen Hayward, Executive Vice President and Chief Marketing Officer, CenterBeam
Outsourcing Lead Generation: A CMO’s Perspective

Jay Hidalgo, President, The Annuitas Group
4 Things to Consider Before You Buy Marketing Automation

Anthony Iannarino, President and CSO, SOLUTIONS Staffing; Director, B2B Sales Coach & Consulting; and author of The Sales Blog
Why You Must Nurture Your Dream Clients
Want to Improve Your Sales? Start Reading
Tony Jaros, Senior Vice President of Research, SiriusDecisions
Lead Management: Let’s Formalize this Relationship
Guy Kawasaki, Managing Director, Garage Technology Ventures, and author of Enchantment: The Art of Changing Hearts, Minds, and Actions
What I Learned From Steve Jobs
Jill Konrath, sales and marketing strategist, speaker, and author of SNAP Selling and Selling to Big Companies
7 Hot Email Prospecting Tips
Jason Kort is one of the forces behind Marketing Automation Times
What I learned at Dreamforce 2011
Jim Lenskold, President, Lenskold Group
Metrics to Drive Lead Generation Performance
Jeff Molander, social media strategist, speaker, adjunct professor of digital marketing at Loyola University’s school of business, and author of Off the Hook Marketing
A 3 Step Process to Make Social Media Produce Sales
Ken Murray, President, VanillaSoft
Lead Generation and Appointment Setting—Know When to Pull the Trigger and Outsource
Nancy Nardin, Founder and Editor, Smart Selling Tools
Low-Hanging Fruit, “Operation Bounty” and the Problem with Having Too Many Orchard Crates
Reg Nordman, Managing Partner, Rocket Builders
Is Your Web-based Content Driving Away Sales Leads
James Obermayer, Executive Director and CEO, Sales Lead Management Association and President, Sales Leakage Consulting
What if Marketing Automation had not been invented?

What if CRM had not been invented?
Marketing Managers Must Know the Sales Quotas
He was in grave danger; there was only one way out
The Science of Creating Demand, Upon Demand, When Demand is Needed

You’ll never break a horse if you stay sittin on the fence!
A Wink's as Good as a Nod to a Blind Mule
Generating Qualified Leads is Number One Issue for New Members of the SLMA

The “Keystone” of B2B Corporations isn’t CRM or Marketing Automation

You Can’t Catch Water With A Fist

Andy Rooney on Sales Leads
Jeff Pedowitz, President and Chief Executive Officer, The Pedowitz Group
Jeff Pedowitz on The State of Marketing Automation
Debbie Qaqish, Principal and Chief Revenue Marketing Officer, The Pedowitz Group
Who is teaching the CMO how to sell?
Craig Rosenberg, Vice President, Focus Expert Network, Focus.com
Five Reasons Your Lead Generation Campaigns May Not Be Working
Ruth Stevens, B2B marketing consultant, speaker, adjunct professor of marketing at Columbia University Graduate School of Business, and author of Maximizing Lead Generation: The Complete Guide for B2B Marketers
New Response Databases - Valuable Resource for B2B Marketers?
Chris Selland, CMO, Terametric
The R and the I – What’s Engagement Worth?
Rachel Spasser, Vice President of Marketing, Ariba
Meaningful Engagement Yields Revenue from Online Lead Generation
Bob Thompson, CEO, CustomerThink Corp., and Founder/Editor-in-Chief, CustomerThink.com
B2B Marketers, Analyze This: How Do Prospects Score YOU on Their Experience?

I truly appreciate all of the thoughtful and educational posts from our guest marketing and sales bloggers, as well as how their shared wisdom has supported executives in optimizing their processes, closing more deals and driving more revenue for their companies in 2011.

Thank you!


By Dan McDade


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Topics: Lead Generation, B2B Marketing, B2B Sales, Lead Management


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