Goal: Data Validation and Data enhancement for Optimized Lead Scoring
The mandate to clean up and use in-house databases is grounded in a rock-solid objective: leverage existing customer and prospect data to drive..
The mandate to clean up and use in-house databases is grounded in a rock-solid objective: leverage existing customer and prospect data to drive..
I review a lot of content on this topic and am amazed at what I find written about lead cost. For example:
It’s truly strange when companies enter the stealth mode. They hide phone numbers, dial-by-name directories, and employee names,..
I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads..
I've written many blog posts on the fact that cold calling isn't dead. In fact, doing the right amount of research, adding a..
Learn what it takes to effectively generate leads in this complex environment. Healthcare solution providers that recognize what's required for lead generation success get better market coverage, improved industry intelligence and more sales opportunities.
Posted by Dan McDade on May 26, 2010 10:05:00 AM
Tags: Marketing Strategy, Database Marketing, Market Segmentation