Lead Generation Specialist

Posted by Dan McDade on Nov 8, 2017 1:53:25 PM

Tags: Lead Generation, Lead Nurturing

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6 Things Good Lead Generation Companies Do Right (That You May Be Doing Wrong)

There’s plenty of mediocrity in lead generation—both in-house and outsourced. However, there are a lot of things good insourced operations and lead generation companies do well. While lead generation (or..

Lead Generation Specialist

Posted by Dan McDade on Nov 7, 2017 12:11:28 PM

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Vote for Kimmy Netterville, an inspired sales lead management leader

PointClear’s Kimmy Netterville has been nominated as one of the 40 Most Inspired Leaders in Sales Lead Management. The Sales Lead Management Association announced today that nominations are now closed, and voting is..

Lead Generation Specialist

Posted by Dan McDade on Oct 31, 2017 11:29:20 AM

Tags: B2B Telemarketing

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Why would a company ever outsource anything?

“… because teams of talented operators have already demonstrated excellence in a specialized task or function, and it’s easier or cheaper to tap those teams than to create new teams of your own.”

Lead Generation Specialist

Posted by Dan McDade on Oct 24, 2017 8:45:58 AM

Tags: Cold Calling

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Chairs are Dead—and Other B2B Marketing Hogwash

In 2015, I wrote this blog for Sales & Marketing Magazine: Dead is Dead (in Sales & Marketing). It seemed like, suddenly, a lot of things were dying: cold calling was dead; telephone prospecting was dead; outbound..

Lead Generation Specialist

Posted by Dan McDade on Oct 21, 2017 7:30:00 AM

Tags: Database Marketing, Account-Based Marketing

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Lists and the Rest of the Story

There is no such thing as a good list. I am sure that my opinion about lists makes purveyors of lists unhappy, but it is the truth. For the most part, lists suck. There are reasons:

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How Much Leads Cost

I review a lot of content on this topic and am amazed at what I find written about lead cost. For example:

Why Don’t Companies Want to Talk to Anyone?

It’s truly strange when companies enter the stealth mode. They hide phone numbers, dial-by-name directories, and employee names,..

What Should the Sales Close Rate Be?

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads..

Gold Calling vs. Cold Calling

I've written many blog posts on the fact that cold calling isn't dead. In fact, doing the right amount of research, adding a..