“… because teams of talented operators have already demonstrated excellence in a specialized task or function, and it’s easier or cheaper to tap those teams than to create new teams of your own.”

These are the words of author and professor Sydney Finkelstein, whose article in yesterday’s Wall Street Journal maintains that companies should hire teams, not individuals.

“Existing groups work well together, they contribute more quickly, and they are more likely to shake things up (in a good way),” Finkelstein, the Steven Roth professor of management and director of the Tuck Center for Leadership at Dartmouth College, wrote.

Why not hire the whole team? he asked. “Managers have hard evidence … in the form of the team’s performance record—revenue increased, deals notched, customers acquired, and so on—and its longevity and stability over time,” said Finkelstein, who is also the author of Superbosses: How Exceptional Leaders Master the Flow of Talent.

That’s essentially what PointClear clients do when they engage us for outsourced lead generation.

• They get a cohesive team of B2B teleprospecting associates—experienced, educated and trained—who can deliver immediate results.
• Clients benefit from our proven methodology and technology platform based on 20 years of industry success.
• Plus they get support that’s hard (i.e. expensive) to justify without being spread across by multiple clients, i.e. strategic planning, list development, analytics, segmentation, coaching and training.

Hiring our team of lead generation, lead qualification and lead nurturing professionals fills Finkelstein’s bill—and it could be just the ticket for you.

Eliminate the time, expense and distraction of setting up your sales telemarketing, business development or inside sales organization.

Save yourself the management headaches of keeping those positions filled.

And, as Finkelstein says, “change the game on competitors, operating in bold, unexpected ways that are simply better” by outsouring your marketing and B2B sales lead generation.

Want more info? Read Is it Better to Insource or Outsource Lead Generation?

As always, your comments are welcome.