Lead Generation Specialist

Posted by Dan McDade on Jan 2, 2018 10:45:00 AM

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5,000 Marketing Technology Tools (and Sales Execs Still Need to Find Over Half of Their Own Leads)

A 2017 MARTECH TODAY infographic lists the almost 5,000 companies that are part of the marketing technology landscape, up from just 150 in 2011.

Lead Generation Specialist

Posted by Dan McDade on Dec 21, 2017 6:14:29 PM

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For Higher B2B Sales Don’t Just Scrub Your Data

With today’s business instability and volatility, B2B marketers are well aware that business marketing data degrades quickly. Although correcting basic data fields is an ongoing commitment of time and resources, it’s..

Lead Generation Specialist

Posted by Dan McDade on Dec 15, 2017 10:59:30 AM

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Congratulations to PointClear’s Kimmy Netterville: Named Most Inspiring by SLMA

Our own Kimmy Netterville made the Sales Lead Management Association’s “Most Inspiring” list of 40 outstanding individuals in our industry, announced today.

Lead Generation Specialist

Posted by Dan McDade on Dec 12, 2017 4:28:44 PM

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How Not to Buy Leads

Last week a prospect told me that he needed higher quality leads than were currently being provided by two third-party outsourced solution providers.

Lead Generation Specialist

Posted by James Obermayer on Dec 7, 2017 3:53:58 PM

Tags: B2B Sales

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Why Don’t Companies Want to Talk to Anyone?

It’s truly strange when companies enter the stealth mode. They hide phone numbers, dial-by-name directories, and employee names, but still imply you’re important to them!

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How Much Leads Cost

 

I review a lot of content on this topic and am amazed at what I find written about lead cost. For example:

What Should the Sales Close Rate Be?

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads..

"Marketing is too important to be left to marketers."

This saying always amuses me. Partly because it’s true, partly because it’s funny, but also because it’s often misunderstood...

Sales Suffer When You Pick Bad Times to Contact Prospects

In the digital age, more and more communication takes place via email and text messaging, but a person-to-person conversation..