Lead Generation Specialist

Posted by Dan McDade on Oct 20, 2017 10:20:08 AM

Tags: Sales Leads

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Is it better to in-source or outsource sales lead generation?

Lead Generation Specialist

Posted by Dan McDade on Oct 19, 2017 6:50:50 PM

Tags: Inside Sales

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How much does outsourced lead generation cost (vs. keeping it in house)?

Tastes great, less filling—that’s not only one of the greatest campaigns ever (AdAge says it’s 8th on the list), it has a corollary in the sales lead generation space.

Lead Generation Specialist

Posted by James Obermayer on Oct 12, 2017 12:33:53 PM

Tags: B2B Sales

3 Comments

How many leads must you create to achieve sales forecasts?

To make your forecast for the new year, look at sales for the coming year in terms of units. 

Lead Generation Specialist

Posted by Dan McDade on Oct 7, 2017 8:00:00 AM

Tags: B2B Marketing

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Prevent Defense or Permit Offense? What a Football Argument Has to Do with B2B Sales Lead Generation

According to Wikipedia, the Prevent Defense is a defensive alignment in American football that seeks to prevent the offense from completing a long pass or scoring a touchdown in a single play and seeks to run out the..

Lead Generation Specialist

Posted by Dan McDade on Oct 6, 2017 11:22:47 AM

Tags: B2B Sales, Lead Nurturing

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Dear CEO: Find out how well your team is nurturing its B2B sales leads

Standard B2B lead-generation programs produce an average 5% lead rate while advanced lead-generation programs (which include lead nurturing) produce an average 15% lead rate—three times higher.

Revenue - Inbound - Nurturing = The GAP. We guarantee you'll be surprised by your actual metrics. Try our Lead Revenue Calculator
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How Much Leads Cost

I review a lot of content on this topic and am amazed at what I find written about lead cost. For example:

Why Don’t Companies Want to Talk to Anyone?

It’s truly strange when companies enter the stealth mode. They hide phone numbers, dial-by-name directories, and employee names,..

What Should the Sales Close Rate Be?

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads..

Gold Calling vs. Cold Calling

I've written many blog posts on the fact that cold calling isn't dead. In fact, doing the right amount of research, adding a..