I recently read Paul Gillin and Eric Schwartzman’s book: “Social Marketing to the Business Customer”. I liked the book (so much so that I wrote an Amazon recommendation) for a number of reasons. First, I like the..
I recently read Paul Gillin and Eric Schwartzman’s book: “Social Marketing to the Business Customer”. I liked the book (so much so that I wrote an Amazon recommendation) for a number of reasons. First, I like the..
An interesting post by SoftwareAdvice.com’s Derek Singleton—What Does Social Manufacturing Look Like?—noted the Dreamforce announcement of Salesforce.com’s support for Kenandy, a cloud-based manufacturing solution that..
A good read I discovered recently is a post by Lauren Carlson, What Do You Wish You Had Asked Your MA Vendor?, on the Marketing Automation Software Guide blog.
Lauren’s article is based on her survey of marketing..
James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint.
JoJo Jensen’s quote from Dirt Farmer’s Wisdomi..
In a recent conversation on marketing approaches, friend and colleague Elizabeth Fairleigh, thE Connection, shared an interesting comment:
“I was thinking about outbound telephone calls and why they are relevant today...
Posted by Dan McDade on Oct 27, 2011 9:33:00 AM
Tags: Marketing Strategy