Lead Generation Specialist

Posted by Dan McDade on Oct 9, 2009 3:46:00 PM

Tags: Lead Generation, Cost Per Lead, Cold Calling

0 Comments

Cold Calling: Often we don’t fail, we just give up…

(Part 1 of 3)

If you pay attention to the headlines, you might come to the conclusion that cold calling is dead. It appears all one needs to do today is to load email addresses in one end of a magic machine; then out..

Lead Generation Specialist

Posted by Dan McDade on Sep 25, 2009 3:10:00 PM

Tags: Lead Generation, Marketing Strategy

1 Comment

Take This Lead and Shove It!

♪ Take this lead and shove it♪ I ain't following up no more ♪ My innocence left, and with it went, all the reasons I was working for♪ You better not try to stand in my way♪ As I'm walking out the door♪ So take this lead..

Lead Generation Specialist

Posted by Dan McDade on Aug 24, 2009 3:01:00 PM

Tags: Lead Generation

2 Comments

Why Sales Lead Generation Has Such a Bad Name!

Lead Generation Specialist

Posted by Karen Hayward on Aug 14, 2009 1:37:00 PM

Tags: Lead Generation, Cost Per Lead

1 Comment

Lead Generation—What I have learned... the hard way.

Post by guest blogger Karen Hayward, Executive Vice President & Chief Marketing Officer, CenterBeam.

Lead generation is a significantly more complicated and complex process given the technologies, automation and rising..

Lead Generation Specialist

Posted by Dan McDade on Aug 4, 2009 9:44:00 AM

Tags: Lead Generation, Marketing Strategy, Market Segmentation

1 Comment

Truth #8—Segmentation and Closed Loop Marketing are Critical

If you ever played marbles, you know that there is a difference between Swirls and Agates. Let's say Swirls cost $.25 while Agates cost $5.00. If you pay $5.00 for a marble, you are going to want to make sure you bought..

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