There is a lot of talk about "BANT" in the marketplace today. "BANT" stands for budget, authority, need and timeframe; and there are some managers specifying that each element of "BANT" must be satisfied in order for a..
There is a lot of talk about "BANT" in the marketplace today. "BANT" stands for budget, authority, need and timeframe; and there are some managers specifying that each element of "BANT" must be satisfied in order for a..
For years the top priority for companies has been to improve management of sales leads. I recently posted a question on LinkedIn asking about the state of sales lead management and received responses from many who felt..
No doubt one of the biggest problems with marketing today is that more and more companies base lead generation buying decisions entirely on cost per lead. Companies of almost any size will spend thousands of dollars on..
Your sales reps don't need more leads. They need fewer leads. Or more accurately, fewer raw, unfiltered, unqualified leads.
Posted by Dan McDade on Jul 13, 2009 11:25:00 AM
Tags: Lead Generation, Marketing Strategy