I posted a question on LinkedIn's Sales and Marketing VP's Group and the results have been fascinating. First, here is the question as posted:
I posted a question on LinkedIn's Sales and Marketing VP's Group and the results have been fascinating. First, here is the question as posted:
Posted by Dan McDade on Mar 2, 2010 7:29:00 PM
Tags: Lead Generation, Marketing Strategy, Prospect Development
My favorite stories are about client successes. The best one of these is work we did for a global consulting company with BPO offerings across a number of verticals. On one project we deployed one of our people for a..
Answering the question, "what is lead generation" is tough when there are so many definitions of a lead:
Industry friend and all around character Jeffrey Ogden (Fearless Competitor) recently pointed his readers to an article by Paul Dunay—and it is worth a read. A summary:
For almost 10 years PointClear has tracked lead generation rates against the GDP (Gross Domestic Product) and looked for trends. The information displayed below represents close to 6,000,000 touches (phone, voicemail,..
Jim Obermayer is the founder of the Sales Lead Management Association, and host of the Funnel Radio Channel. Jim recently..
It’s truly strange when companies enter the stealth mode. They hide phone numbers, dial-by-name directories, and employee names,..
I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads..
I've written many blog posts on the fact that cold calling isn't dead. In fact, doing the right amount of research, adding a..
Companies providing complex, high-investment solutions are facing a significant risk management issue in light of Sirius..
Learn what it takes to effectively generate leads in this complex environment. Healthcare solution providers that recognize what's required for lead generation success get better market coverage, improved industry intelligence and more sales opportunities.
Posted by Dan McDade on Mar 19, 2010 2:00:00 PM
Tags: Lead Generation, Lead Management