James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint.
The Keystone is the wedge-shaped stone piece at..
James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint.
The Keystone is the wedge-shaped stone piece at..
Rachel Spasser is Vice President of Marketing at Ariba; the leading provider of collaborative business commerce solutions. Rachel is a global marketing and business development executive with experience growing..
Jay Hidalgo is the President of The Annuitas Group, a firm that specializes in helping B2B companies develop a process-based approach to lead management. To learn more about The Annuitas Group and their proprietary..
Jim Lenskold is President of Lenskold Group and author of Marketing ROI, The Path to Campaign, Customer and Corporate Profitability (McGraw Hill, 2003). Jim has published articles and presented internationally on the..
Tags: B2B Marketing, Marketing Strategy, B2B Sales, Inbound Marketing, Lead Management, Outbound Marketing
Companies providing complex, high-investment solutions are facing a significant risk management issue in light of Sirius Decisions and others finding that B2B buyers are self-educating and moving through as much as 70%..
Posted by James Obermayer on Sep 19, 2011 6:28:00 AM
Tags: Marketing Strategy, Inbound Marketing, Guest Blogs