Strategic account management and marketing automation: a marriage made in heaven or oil and water?
I had the good fortune to discuss how SAM and marketing automation intersect with Bob Thompson, CEO of CustomerThink,..
Strategic account management and marketing automation: a marriage made in heaven or oil and water?
I had the good fortune to discuss how SAM and marketing automation intersect with Bob Thompson, CEO of CustomerThink,..
Marketing automation is one of the fastest growing segments in the CRM market. It wasn't that long ago that people weren't even sure what marketing automation was. Now, marketing teams are aggresively seeking out these..
While there are benefits for using inbound marketing to nurture prospects until they self-qualify as sales-ready buyers, make sure you include outbound calling for prospect development in situations where inbound is..
Lead generation best practices are universally desirable, but, too often, elusive.
According to Pardot’s entertaining co-founder and COO, Adam Blitzer, Pardot is a popular word in Latvia; and he says his using it for social media research brings in all sorts of interesting Latvian hits. He blamed..
Posted by Dan McDade on Mar 8, 2011 9:45:00 AM
Tags: Lead Generation, Marketing & Sales Alignment, Inbound Marketing, Lead Management