In this three-part series, the first article on marketing analytics looked at predictive targeting best practices, and the second article cited two sales lead generation programs to show how these processes actually..
In this three-part series, the first article on marketing analytics looked at predictive targeting best practices, and the second article cited two sales lead generation programs to show how these processes actually..
In the first article on marketing analytics, I discussed the best-practice processes involved in the review, assessment and continuous enhancement of sales lead generation programs to achieve improved results.
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When it comes to improving sales lead generation results, using marketing technology without analytics expertise and business acumen results in a numbers glut devoid of action items. And analytics expertise without..
When qualifying and nurturing sales leads, the lead farmer (prospect development professional) has a challenging job. The starting point in lead management is usually an inquiry consisting of a name, title, a company,..
Tags: Lead Generation, B2B Marketing, Marketing Strategy, B2B Sales, Lead Nurturing, Lead Qualification
Are marketing resources or sales reps the right resources to do lead qualification and lead nurturing in the B2B complex sale?
The answer is clear, and may surprise you. But first, let's take a look at some lead..
Posted by Karla Blalock on Feb 9, 2012 8:19:00 AM
Tags: Lead Generation, B2B Marketing, Marketing Strategy, B2B Sales