Lead Generation Specialist

Posted by Dan McDade on Sep 22, 2010 11:57:00 AM

Tags: Marketing & Sales Alignment

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Sales & Marketing Unaligned? One Party Owns the Fix—But Not The CEO

In this third and final blog in a series that has been reporting on who sales and marketing executives believe owns the fix for non-alignment issues, I present the comments of those who feel a single group or a single..

Lead Generation Specialist

Posted by Dan McDade on Sep 16, 2010 10:28:00 AM

Tags: Marketing & Sales Alignment

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Sales & Marketing Unaligned? Sales & Marketing Own the Fix Together

In this second of three blogs reporting on who sales and marketing executives believe owns the fix for non-alignment issues, I share responses of those who feel sales and marketing groups should collaborate and work..

Lead Generation Specialist

Posted by Dan McDade on Sep 14, 2010 10:10:00 AM

Tags: Marketing & Sales Alignment

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Sales & Marketing Unaligned? The CEO Owns the Fix

I noted in my August 24 blog, Sales & Marketing Still Not Aligned? Who Owns the Fix?, that conversations with sales and marketing executives place sales and marketing alignment—or the lack of it—in a “top five” list of..

Lead Generation Specialist
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Sales and Marketing Unite! Really.

We're pleased to have a new guest blogger with this post. Ginger Conlon is editorial director of 1to1 Media. She blogs at Think Customer.

Lead Generation Specialist

Posted by Dan McDade on Sep 1, 2010 10:10:00 AM

Tags: Lead Generation, Demand Generation, Social Media

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90% of B2C Brand Conversations Happen Offline. True for B2B, Too?

"According to a recent report by the Keller Faye Group, less than 10% of word-of-mouth conversations happen online."

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