In this third and final blog in a series that has been reporting on who sales and marketing executives believe owns the fix for non-alignment issues, I present the comments of those who feel a single group or a single..
In this third and final blog in a series that has been reporting on who sales and marketing executives believe owns the fix for non-alignment issues, I present the comments of those who feel a single group or a single..
In this second of three blogs reporting on who sales and marketing executives believe owns the fix for non-alignment issues, I share responses of those who feel sales and marketing groups should collaborate and work..
I noted in my August 24 blog, Sales & Marketing Still Not Aligned? Who Owns the Fix?, that conversations with sales and marketing executives place sales and marketing alignment—or the lack of it—in a “top five” list of..
Posted by Ginger Conlon on Sep 9, 2010 11:11:00 AM
Tags: Lead Generation, Marketing & Sales Alignment, Marketing Strategy, Increase Sales
We're pleased to have a new guest blogger with this post. Ginger Conlon is editorial director of 1to1 Media. She blogs at Think Customer.
"According to a recent report by the Keller Faye Group, less than 10% of word-of-mouth conversations happen online."
Jim Obermayer is the founder of the Sales Lead Management Association, and host of the Funnel Radio Channel. Jim recently..
It’s truly strange when companies enter the stealth mode. They hide phone numbers, dial-by-name directories, and employee names,..
I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads..
I've written many blog posts on the fact that cold calling isn't dead. In fact, doing the right amount of research, adding a..
Companies providing complex, high-investment solutions are facing a significant risk management issue in light of Sirius..
Learn what it takes to effectively generate leads in this complex environment. Healthcare solution providers that recognize what's required for lead generation success get better market coverage, improved industry intelligence and more sales opportunities.
Posted by Dan McDade on Sep 22, 2010 11:57:00 AM
Tags: Marketing & Sales Alignment