As a B2B company, it’s paramount that you stay on top of trends so you know which to adopt and which to nix. This is a standout year for B2B marketing. The Content Marketing Institute recently released the annual North..
As a B2B company, it’s paramount that you stay on top of trends so you know which to adopt and which to nix. This is a standout year for B2B marketing. The Content Marketing Institute recently released the annual North..
By Chris Tratar, vice president of product marketing, SAVO
I know what you are thinking. We don’t want to become a sales first company, we are a customer first company. Being a customer first company is absolutely the..
Recently I bought an antique camera on eBay. I don’t know why, maybe just a desire to recapture something from my youth. Or perhaps to find craft in a world largely absent of it. Anyway, when it came in the mail I..
In the distant past (30 years ago)
We figured out through research that 45%f of all inquiries turn into a sale for someone.
In the not too distant past (15 years ago)We realized that salespeople cannot or will not..
Driving customer advocacy is hard work. If you're looking for some magic metric or a quick and easy fix to guaranteed success, Bob Thompson’s latest book, Hooked on Customers, is not for you. In his concise and..
Posted by Larry Alton on Jul 22, 2014 12:05:24 PM
Tags: B2B Marketing